Product specific links are important if you want to promote a specific / individual product in your custom store. Often time these links are used in email campaigns or online promotion. 

Please review the attached video of the process along with the step by step instructions.

1.  Log in to your administrative shop panel at:

2.  Once you are on the console home page, click on the Shop Manager Option

3.  You will see your shop listed, to the far right click on Marketing Links

4.  From the 3 options - Shop, Checkout, Product - select Product

5.  In the :"Select products below to include in your link:" - search for the product you want to create a direct link for

6.  The direct product link will appear in the box highlighted in this screenshot